List of products by brand Normal

In 2006, Ross McBride, a product designer, created Normal as a mean to express his own aesthetic and design thought. Grown up in the United States and then moved to Japan, Ross has been greatly influenced by pioneering mid-twentieth-century American design, as well as by the Japanese sense of minimalism and craftsmanship. Ross believes that the products we choose for ourselves, especially the ones we carry with us throughout the day, are extensions of ourself. They should act to reinforce our body and soul, not to divert from them. Therefore the company's identity never appears on the watch, nor on the dial plate, so that the brand never contrasts with your style. Our products are created for those who appreciate such subtle characteristics and have a quiet confidence in their own design sensibilities